Searching, Seeking, Frustrated
Google Adwords is great, that is, until some big wig with more money than you trumps all of your bids and makes your keywords “inactive for search”.
I use Adwords to get the word out about my site. Adwords uses a cost-per-click (CPC) model, meaning that each time someone clicks on my ad, I pay Google a predetermined amount. This amount is usually under ten cents, at most twenty-five. I went to do my daily check of what Adwords had cost me that day and found that ALL of my keywords were now “inactive for search”. Some bigwig bastard must have been pissed that my ads were showing up next to theirs. I was using words that relate to my site as well as a few other ones like my name, the town I live in, and other interests. In order to keep using the keywords I had selected I would need to increase my CPC to an astronomical $5.00. My daily budget is only $3.00!
Needless to say I am frustrated. I cannot even use my own name as a search term for my site. I’m not trying to make a living from this site, just get people interested in reading my posts.
Since it seems that Adwords is quickly becoming out-of-reach for my budget I ask that if you like my site that you would kindly pass the word on to a friend or two (or three or four).
